Toyota invented just-in-time manufacturing in the 1970s so automotive companies can produce cars more efficiently at the lowest costs. Stepes invented just-in-time (JIT) translation to reduce translation turnaround times to respond to our automotive customers’ requirements for fast response. JIT translation is about using modern technology, the Internet, the smartphone, and localization process automation via APIs, to deliver professional human translation services at the fastest speed. The combination of cloud, AI powered, and fully automated translation services deployed on all devices form the foundation of Stepes Automotive Translation 2.0 solution.

The digital transformation is disrupting the way companies do business, forcing the automotive industry to adopt an agile and continuous development model. This means automotive translation services must be agile, always-on, and provide continuous deliveries around the clock. Stepes is the leader in next-gen, AI-powered translation technology that fully automates the entire language localization workflow process so businesses can deploy their multilingual content to reach global audiences fast and on a constant basis.

Translations can be subjective due to personal preferences with regards to choices of words and language expressions. This is why it used to be difficult to objectively evaluate a document translation. The SAE J2450 was created in the 1990s by a group of automotive companies such as General Motors, Ford, and Chrysler in conjunction with SAE (Society of Automotive Engineers) as an attempt to quantify language translation quality. It uses seven-point metrics that can be more easily measured and include such criteria such as missing translation, terminology errors, mistranslation, grammar errors, and inconsistencies, etc. Since its invention, J2450 has been widely adopted by the localization industry to conduct professional linguistic quality assurance (LQA).